Portfolio
Successful Campaigns:
I ran @EpsilonEta as the Marketing chair and tripled membership in two semesters. I continued to grow both the account and organization following the Covid-19 Pandemic focusing on campus communications and community outreach. Click here to view the account and here to view the reel filmed and edited by me.
I also designed and edited this website myself.
In addition, I have also made and posted for a veriety of other accounts. The formats below are some examples of content and layouts made for Instagram. A lot of this content was also formatted for use on Facebook, X (formerly known as Twitter), LinkedIn, Google Business, and Pinterest. You can contact me for mockups on more specific content at maddi@maddicain.com. I am proficient in most editing software including Adobe Premiere Pro, Final Cut Pro, Capcut, and Canva.
These are just some examples, I aim to work with what businesses need and how best to tailor their content through personalized edited videos, photos, and other interactive posts.
This is an example of a Plant Nursery Instagram page. Captions would expand the ideas presented in the posts or, if there was no text, Expand the information on the business itself. Relevant hashtags would be picked specifically for each post and for the business as a whole for the bottom of the captions.
This is an example of a flooring company’s Instagram page. Captions would expand on the text in the photo, and would redirect the reader to learn more. The posts without text would be either about the specific service shown in the photo or expanding on the business itself.
This is an example of an optometrists office who sells glasses. This layout is more focused on cohesion via graphics which works well with businesses that have less tailored photos.
This is an example of a no text layout. This type of posting works well for a lot of different brands, especially influencers and artists, like photographers. There does not need to be text on posts. Photos of, or related to the brand can also be beneficial, especially with Reels and videos to go alongside them.
This is a reel example for a cupcake store, this would be used for ads or pinned videos, the caption would be the location and specialty products.
The videos, colors, and font would be tailored to a specific brand and therefore any personal edit would feel more aligned with the brand.
This is an example of an Instagram story for a makeup artist promotional video, something classy that catches the eye.
Another tailorable video to a specific brand depending on photos, logos, specifics on products and services. These are meant to serve as examples.